The Rise of Conscious Drinking and Life-Enhancing Cocktails

If you're a reader of online news, it's likely you've come across terms such as

Conscious Cocktails or Alcohol-free drinking, particularly in association with wellbeing initiatives such as Dry July.  Every day, more brands are jumping on board this trend, from local distilleries to giant beer and wine producers. Some people might be wondering if it's going to last, or if it's just another fad. I am a firm believer that this trend will continue to grow; as we're continually evolving as a human race, so are our habits. Alcohol-free options will become part of the normality, just as much as having a vegan/vegetarian option on your restaurant menu. However, there is a substantial difference between alcohol-free drinks, Conscious Cocktails and Life-Enhancing Cocktails.

Alcohol-free drinks include classic beverages like beers, wine, spirits and liqueurs. Their main goal is to provide a non-alcoholic option, parallel to their alcoholic twin. In the case of beers and wines, they often go through an additional process after the fermentation to eliminate the produced alcohol while keeping the CO2 created. Spirits are distilled through different processes usually kept secret by producers. At the same time, liqueurs are designed to mimic the flavour and texture of your favourite products through an accurate selection of natural flavours and colours. 

Conscious Cocktails are a concept trademarked initially by Shannon Rosie, a Sydney based nutritionist. She describes it as "a cheeky and delicious celebration of balance". They are cocktails seen by the eyes of a practitioner, making them more acceptable for your body while you're drinking them, and the morning after too.

Life-Enhancing Cocktails take the best of both worlds, with a very clear yet innovative concept. By carefully mixing alcohol-free spirits and liqueurs with Australian native ingredients, powerful superfoods, medicinal mushrooms, bio-hacking supplements and plenty of probiotics, Life-Enhancing Cocktails are presenting some sophisticated, innovative and luxurious drinks for you and your guests. This concept is unique to the Conscious Sippers Club, and the first recipe book will be out soon, available for sale via the Drinkability Store .

Hopefully this brief introduction can give you a bit more insight into this brand new, exciting industry, that has much to offer to your health, both physically and mentally.

Wanna know what reasons someone might have to go sober?  Keep an eye out for the next article :)

Written by Alessio Frattini (Author: The Conscious Sippers Club ).